Web Site Promotion

Web site/product promotion

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There are millions of sites around the internet. Just in your country thousands of interesting sites are opened. Therefore you have to do a great job in order not to be drowned in crowd. Which sites will float and be visible for the customers depend on many factors. The more factors you manage to optimise the better chance to become a lighthouse among sites.

Factors that can be optimised:

- Domain name

When you chose your domain name it is a plus if the domain name is identical with the product your sell in the site. Sometimes it is obvious to use the name of the product or the concept as domain name sometimes it will be misleading.

Can Google find your web site

If Google cannot find your web site you will not reach your potential customers. Google is the search engine that 90 % of all internet users use to find their information. You cannot buy yourself a top rating at Google. You have to earn the top rating. When you design your site there are fundamental rules you must have to follow:

- Decide which words your customers most likely will write in the “search window” when they are looking for the kind of products you sell. Choose the most important ones.
- The most important words / product descriptions - for instance “NY Community Ads” must have its own web page.
- which is a web code and the title of the web page must be called “NY Community Ads”
- The headline of the web page must also include “NY Community Ads”
- The text beneath the headline should also include the important text “NY Community Ads”
- From another web page you should link to the “NY Community Ads” web page

You have now made it possible for the search engine to find your web page when someone write “NY Community Ads” in the search window.

Even more specific

Even though you may have done all the right things it is still difficult to be among the10 first web sties shown on Google. If you sell a common product there is a huge competition to be number one on Google. If you sell very rare products it is easier to get at the top.

It is important that Google can find your web site but it also important for Google that other web sites link to you. Google is built in such a way that it will rank your web site higher if other web sites link to you. It indicates that others than yourself think that your web site is good.

You should contact other web sites that might want to link to your site. Free Advertising

Google AdWords

When you make a search on Google you see small text ads in the right side of the page. These ads are called AdWords. To use AdWords is an effective way to get customers in your webshop.

AdWords pops up when someone uses Google to search by specific word and this word has also been defined in the AdWords ad.

Directories

Directories are a web site that list a lot of different web sites – a kind of telephone book for web sites. Some directories are free to get listed in others you have to pay to get listed. Each country or region have different directories. Find these ones and decide if you want to get listed.

Newsletters

A cheap and efficient way of keeping in touch with your customers or visitors of your web site is to make them sign up for an electronic newsletter. On your web site you can insert a special “Newsletter module” where visitors can sign up.

Send to a friend

On your web site you add the feature: “Send to a friend”. By this you make it easy for a visitor to tell a friend about your nice web site. A small percentage of your users might use it but it might add up to many people in the long run.

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